Scared of Calling Out your Competitors? This is why you should not be!

I decided to give you an extra content piece today!

Are you tired of the same recycled marketing advice that doesn’t move the needle?

I am sure you already know you need to be authentic/genuine/consistent. Should I sell you a 1 on 1 where A teach you how to be more of that… ? No, Instead use this one practical design tip to see actual measurable results.

COMPARISON TABLES

If there is one thing the customer has when they come to you, that is options. A LOT of them.

People are craving for things that are REAL (Authenticity duh), but that just means dont write or promote things in a classic Chat GPT jargon….

“A well-crafted comparison table doesn’t just compare features—it highlights your unique value proposition while subtly calling out your competitors' shortcomings.”

I can tell you for a fact that the quote up above did not spark even a fraction of your interest.

Because it sounds like a robot that is being a smartass to you…

Its simple. Comparison tables work because they:

• Aggregate all competitor info into one place - You just saved your buyer the time they would have spent on researching the best option

• Call out competitors that are lousier than you are - Dont be shy, this is where you portrait yourself as “abnormally” better.

• Showing your own flaws - Building trust with the customer

This type of design change brought the best results for “service delivery” type of businesses.

Product based businesses can still use it, However it is much more work. (Does not mean it is not worth it)

The biggest risk in mentioning your competitor in a marketing campaign is, you are telling/reminding your prospects there is an alternative out there.

The prospect will often look at the competitor just because you told them about it.

So if you are going to implement this Strategy.

Make. Sure. You. ARE. ACCTUALLY. Better. Than. Them.

P.S Here is an example of a Web3 Company executing this Strategy perfectly!

Latest & Most important Marketing News

• YouTube Product Reviews Directly in Search Results: Google is now linking YouTube product reviews directly within mobile search results. This change highlights how content from YouTube, particularly video reviews, is becoming an integral part of the product discovery process.

• Google Rolls Out FLEDGE API Testing for AdSense: Google has begun testing the FLEDGE API on AdSense, a key part of its Privacy Sandbox initiative. This API aims to allow remarketing and audience-based targeting without tracking user behavior across websites.

• TikTok Introduces Search Ads: TikTok's new search ads let advertisers target high-intent users directly within search results.

• Meta’s 2024 Holiday Marketing Guidelines: Meta (formerly Facebook) has released its guidelines for the upcoming holiday season, offering tips to help brands maximize returns during one of the busiest shopping periods.

Our Content has helped over 9000+ Marketers Successfuly Grow their Businesses